Following five years studying Graphic Design and Packaging Design in England, my first design role was working on material for breweries, electronics companies and internationals such as Dyson. It was then on to London creating point of sale installations, design and display collateral before entering the world of web based design.  As the online world exploded, I was Design Lead in creating websites, intranet and extranet sites for global companies Pepsi Co, BP and Crystal Palace Football Club, before moving to Head of Design in the interactive division of advertising agency Publicis working on web projects and online advertising campaigns for Renault, United Biscuits, Ericsson and the launch of the Euro currency with European Central Bank. I moved to NZ in 2002, and after working in various design roles, started Strongbrand in 2008.